With breakthrough of Artificial Intelligence in marketing and recently Generative AI, Philip’s drive to improve marketing effectiveness and efficiency has received a new impulse. During an international marketing career of three decades, the need for a strong, AI based Marketing strategy has become eminent to him. Using his expertise and passion, he helps companies understand and explore AI in marketing and speak about the topic.
2023Oct19 – Elevate your marketing with Generative AI – webinar – Zurich Networking Group
On demand of several people the September 7 talk on how to ‘Evelevate your marketing with Generative AI’ will be repeated online in an updated version. You need to register and can do so here. Looking forward to your questions and input both before, at and after the event.
2023Sep07 – Elevate your marketing with Generative AI– in person event –Zurich Networking Group
Over the last years the amount of data available to marketers has exploded .. and it continues to explode. So is the amount of impressions and data customers are exposed to. How can artificial intelligence help overcome these challenges? How can generative AI elevate your marketing? Find out at the next Zürich Networking Group in-person event ‘Elevate your marketing with Generative AI’ on 7 September 2023 with guest speaker Philip van den Berg.
On December 12 McKinsey released is “eight CEO priorities” for 2024, derived from a consolidation of talks it has had recently with hundreds of CEO’s [1]. While emphasizing the difficult operating environment of the last years, the article seems to indicate that the future won’t be less challenging. Curious what solutions McKinsey would offer, I …
“AI is probably going to be single biggest disruptor & enabler of marketing in total. It’s a dream come true, from a marketer’s perspective,” said Raja Rajamannar, CMO/CCO and President of Mastercard not too long ago. But where to start, where to continue and how to self-educate in an effective way? Here are some (re)sources …
Create a blog in one minute: does speed reduce quality? Being impatient by nature and an optimizer who can work endlessly on texts, OpenAI’s ChatGTP seems a great solution so I decided to give it as try. Signing up cost me 10 seconds and entering a first prompt another 10 seconds: “write a blog on …
In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in artificial intelligence (and in humans)’ [1]. In the below article, Philip van den Berg shares his experience with this phenomenon in Marketing and Market Intelligence. He shares some thoughts about reducing relative bias and the …