The 25-day Marketing Plan with the LIST Marketing Framework – How Lean, Insights and Scrum can make your marketing Thrive

During the last years, Philip van den Berg had the privilege to set up the marketing function at a number of startups with a similar challenge: Building a marketing machine that ‘produces’ from the beginning and brings growth. He used the LIST Marketing Framework, which addresses, how Lean, Insights and Scrum can make your marketing …

Can Artificial Intelligence reduce the bias in Marketing and Market Intelligence?

In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in artificial intelligence (and in humans)’ [1]. In the below article, Philip van den Berg shares his experience with this phenomenon in Marketing and Market Intelligence. He shares some thoughts about reducing relative bias and the …

Marketing and Market Intelligence: what is it all about?

The definitions of what Marketing and Market Intelligence include and what not, show a great variation and are sometimes not that clear. In the below article, Philip van den Berg shares his thoughts about this topic, where the two overlap each other, and for both provides a definition, that he thinks works best. A great …

Book review: Strategy-In-Action: Marrying Planning, People and Performance

Transition-to-Success Framework for strategists & implementers, management & employees Why do many corporations but also SME’s, scale-ups and start-ups struggle and even fail? It’s not because the initial business idea wasn’t good or the mission or organizational setup wasn’t good. The older companies get, the more they can create an environment where its employees want …

Driving purchase behaviour and customer loyalty

I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy shop and the mobile supermarket, that I as a little boy visited with my mum, or at today’s rapidly growing high tech brands that are disrupting the world. What value, what experience do they bring, …