“AI is probably going to be single biggest disruptor & enabler of marketing in total. It’s a dream come true, from a marketer’s perspective,” said Raja Rajamannar, CMO/CCO and President of Mastercard not too long ago. But where to start, where to continue and how to self-educate in an effective way? Here are some (re)sources …
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Since the covid warnings have spread through the news even faster than the virus itself, we have started to ventilate like never before by opening our windows at home and at work at any time and length. Now that winter is coming and energy prices haven been soaring to unknown heights, this could turn out …
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Renewable Energy Challenge In 2019, the share of electricity in final energy consumption was 19%, which according to Bloomberg could grow to 49% in 2050. This means a massive increase from 79 EJ to 192-194 EJ mainly driven by wind, solar and nuclear power [1]. Surprisingly the Bloomberg report does not mention hydropower, which in …
In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in artificial intelligence (and in humans)’ [1]. In the below article, Philip van den Berg shares his experience with this phenomenon in Marketing and Market Intelligence. He shares some thoughts about reducing relative bias and the …
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I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy shop and the mobile supermarket, that I as a little boy visited with my mum, or at today’s rapidly growing high tech brands that are disrupting the world. What value, what experience do they bring, …