On December 12 McKinsey released is “eight CEO priorities” for 2024, derived from a consolidation of talks it has had recently with hundreds of CEO’s [1]. While emphasizing the difficult operating environment of the last years, the article seems to indicate that the future won’t be less challenging. Curious what solutions McKinsey would offer, I …
Read more “How the right CX strategy will help CEO’s succeed”
In today’s world of accelerated change and disruption, just focusing on task and project completion within a given time and budget is a huge challenge and often does not turn out well. Tightening schedules, increasing pressure on finances, changing market circumstances, and evolving customer requirements don’t go well together. The first two may result in …
From ‘dream’ to ‘done’: a next milestone achieved! – Last Saturday the mailman delivered a long desired certificate, my Executive MBA (with honours) degree. As a B2B marketer, I see CX-centricity as a key competitive differentiator and growth marketing enabler. A truly customer centric organization involves all business disciplines and cannot be realize by marketing …
While many Start-ups have a first idea of the market and of the marketing direction – a website and social media channels are easy to set up -, they might struggle to establish effective demand generation. Focus on product development, financing, building a company, delivering results and dealing with the unforeseen, prevent that time and …
Insights Based Marketing or ‘IBM’ stands for the four cogwheels of the marketing machine that should be turning together from the beginning without interruption: meaningful Insights, an agreed upon high-level Strategy, a signed-off Plan, and full Execution. IBM is part of the LIST Marketing Framework, so I could test it in depth at Apilio. The …
The Scrum principles add an agile framework, that provides the conditions for an organization to implement ‘Lean Marketing‘ and Insights Based Marketing. They include Inspection, Transparency, Adaptation, and having Iterative and Incremental processes and practices. The below sections review how Scrum fits in the LIST Marketing Framework as I applied it at Apilio and other companies. An advantage was, that …
Transition-to-Success Framework for strategists & implementers, management & employees Why do many corporations but also SME’s, scale-ups and start-ups struggle and even fail? It’s not because the initial business idea wasn’t good or the mission or organizational setup wasn’t good. The older companies get, the more they can create an environment where its employees want …
Read more “Book review: Strategy-In-Action: Marrying Planning, People and Performance”