How the right CX strategy will help CEO’s succeed

On December 12 McKinsey released is “eight CEO priorities” for 2024, derived from a consolidation of talks it has had recently with hundreds of CEO’s [1]. While emphasizing the difficult operating environment of the last years, the article seems to indicate that the future won’t be less challenging. Curious what solutions McKinsey would offer, I …

Four steps and many resources for effective AI in Marketing self-education

“AI is probably going to be single biggest disruptor & enabler of marketing in total. It’s a dream come true, from a marketer’s perspective,” said Raja Rajamannar, CMO/CCO and President of Mastercard not too long ago. But where to start, where to continue and how to self-educate in an effective way? Here are some (re)sources …

Can you do better than ChatGPT?

Create a blog in one minute: does speed reduce quality? Being impatient by nature and an optimizer who can work endlessly on texts, OpenAI’s ChatGTP seems a great solution so I decided to give it as try. Signing up cost me 10 seconds and entering a first prompt another 10 seconds: “write a blog on …

Can Artificial Intelligence reduce the bias in Marketing and Market Intelligence?

In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in artificial intelligence (and in humans)’ [1]. In the below article, Philip van den Berg shares his experience with this phenomenon in Marketing and Market Intelligence. He shares some thoughts about reducing relative bias and the …