Grid
The Efficacy of Multichannel Marketing in an Over-Saturated Market
Do you recognise this: you search and click on various platforms, and suddenly you find the exact offer you are …
How the right CX strategy will help CEO’s succeed
image credits: McKinsey On December 12 McKinsey released is “eight CEO priorities” for 2024, derived from a consolidation of talks …
Why this methodology improves outcomes
In today’s world of accelerated change and disruption, just focusing on task and project completion within a given time and …
Four steps and many resources for effective AI in Marketing self-education
“AI is probably going to be single biggest disruptor & enabler of marketing in total. It’s a dream come true, …
Why every Marketer should consider an E/MBA
From ‘dream’ to ‘done’: a next milestone achieved! – Last Saturday the mailman delivered a long desired certificate, my Executive …
Can you do better than ChatGPT?
Create a blog in one minute: does speed reduce quality? Being impatient by nature and an optimizer who can work …
Freeze or sneeze? – How innovation improves life
Since the covid warnings have spread through the news even faster than the virus itself, we have started to ventilate …
Energy Transition in Action – Hydropower Hope
Renewable Energy Challenge In 2019, the share of electricity in final energy consumption was 19%, which according to Bloomberg could …
On the move for decades and still no home
The challenge Housing shortage and high rents are a big problem for many Holocaust survivors and immigrants in Israel; 80.000 …
Marketing & Charity
The purpose of Marketing is to address client needs in a profitable way, by exchanging products for revenue and loyalty …
When your body is in a permanent lockdown
The COVID-19 outbreak during the first half of 2020 made us all more aware of two things: what it is …
The 25-day Marketing Plan with the LIST Marketing Framework – How Lean, Insights and Scrum can make your marketing Thrive
During the last years, Philip van den Berg had the privilege to set up the marketing function at a number …
Lean Marketing
While many Start-ups have a first idea of the market and of the marketing direction – a website and social …
Insights Based Marketing
Insights Based Marketing or ‘IBM’ stands for the four cogwheels of the marketing machine that should be turning together from …
Scrum in Marketing
The Scrum principles add an agile framework, that provides the conditions for an organization to implement ‘Lean Marketing’ and Insights …
Clean drinking water for Oksibil in Papua
When water is bad for your health Health blogs, health coaches and health authorities recommend us to drink two liters …
Can Artificial Intelligence reduce the bias in Marketing and Market Intelligence?
In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in …
Marketing and Market Intelligence: what is it all about?
The definitions of what Marketing and Market Intelligence include and what not, show a great variation and are sometimes not …
Book review: Strategy-In-Action: Marrying Planning, People and Performance
Transition-to-Success Framework for strategists & implementers, management & employees Why do many corporations but also SME’s, scale-ups and start-ups struggle …
Driving purchase behaviour and customer loyalty
I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy …