Marketing for Customer & Business Value

Philip van den Berg is a Dutch international growth marketing and customer insights enthusiast living in Zurich, Switzerland. He has over 25 years experience in market strategy, market intelligence, marketing, and sales planning.

He is passionate about Marketing for Business Value & Customer Value and Optimizing Marketing & Sales Performance, he has a special interest for Artificial Intelligence and he sees helping the less fortunate as a social responsibility for businesses.

Philip has a Market Strategy Master from the University of Amsterdam and is Certified in Lean Management and Scrum. His expertise includes international and local marketing roles in corporations, SMB’s, and start-ups in IT and other industries.

By building successful marketing practices, he supports entrepreneurship in effectively targeting customers, building client relationships & partnerships, creating advocates and making revenue.

For inquiries about the LIST Marketing Framework, including a LIST scan, LIST consulting, LIST training and LIST implementation, he can be contacted at