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How the right CX strategy will help CEO’s succeed

image credits: McKinsey On December 12 McKinsey released is “eight CEO priorities” for 2024, derived from a consolidation of talks …

Why this methodology improves outcomes

In today’s world of accelerated change and disruption, just focusing on task and project completion within a given time and …

Four steps and many resources for effective AI in Marketing self-education

“AI is probably going to be single biggest disruptor & enabler of marketing in total. It’s a dream come true, …

Why every Marketer should consider an E/MBA

From ‘dream’ to ‘done’: a next milestone achieved! – Last Saturday the mailman delivered a long desired certificate, my Executive …

Can you do better than ChatGPT?

Create a blog in one minute: does speed reduce quality? Being impatient by nature and an optimizer who can work …

Freeze or sneeze? – How innovation improves life

Since the covid warnings have spread through the news even faster than the virus itself, we have started to ventilate …

Energy Transition in Action – Hydropower Hope

Renewable Energy Challenge In 2019, the share of electricity in final energy consumption was 19%, which according to Bloomberg could …

On the move for decades and still no home

The challenge Housing shortage and high rents are a big problem for many Holocaust survivors and immigrants in Israel; 80.000 …

Marketing & Charity

The purpose of Marketing is to address client needs in a profitable way, by exchanging products for revenue and loyalty …

When your body is in a permanent lockdown

The COVID-19 outbreak during the first half of 2020 made us all more aware of two things: what it is …

The 25-day Marketing Plan with the LIST Marketing Framework – How Lean, Insights and Scrum can make your marketing Thrive

During the last years, Philip van den Berg had the privilege to set up the marketing function at a number …

Lean Marketing

While many Start-ups have a first idea of the market and of the marketing direction – a website and social …

Insights Based Marketing

Insights Based Marketing or ‘IBM’ stands for the four cogwheels of the marketing machine that should be turning together from …

Scrum in Marketing

The Scrum principles add an agile framework, that provides the conditions for an organization to implement ‘Lean Marketing’ and Insights …

Clean drinking water for Oksibil in Papua

When water is bad for your health Health blogs, health coaches and health authorities recommend us to drink two liters …

Can Artificial Intelligence reduce the bias in Marketing and Market Intelligence?

In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in …

Marketing and Market Intelligence: what is it all about?

The definitions of what Marketing and Market Intelligence include and what not, show a great variation and are sometimes not …

Book review: Strategy-In-Action: Marrying Planning, People and Performance

Transition-to-Success Framework for strategists & implementers, management & employees Why do many corporations but also SME’s, scale-ups and start-ups struggle …

Driving purchase behaviour and customer loyalty

I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy …