Book review: Strategy-In-Action: Marrying Planning, People and Performance

Transition-to-Success Framework for strategists & implementers, management & employees

Why do many corporations but also SME’s, scale-ups and start-ups struggle and even fail? It’s not because the initial business idea wasn’t good or the mission or organizational setup wasn’t good. The older companies get, the more they can create an environment where its employees want to crawl into the comfort zone of what has been achieved. One becomes defensive of historical ideas and positions. In the meantime, the business environment changes at what seems to be an ever faster and more disruptive pace. Strategies or often just tactics are adjusted more and more reactively and the responsible managers or consultants move to the next challenge before they can be held accountable.

Thomas Zweifel offers a methodology that joins strategy with planning and binds planning, people and performance. The goal is to be always open for the future and for transformation and capable of implementing it. The Strategy-In-Action methodology empowers the people in the organization to be future-focused, to get the relevant intelligence, to give room to deviating view, maximize buy-in of all relevant stakeholders, to get so-called quick wins, which are key to involve the organization in the transformation and to identify early people that my block the transformation.

The book shows how to bridge the gap between strategy and actions, and as I have experienced at large, inward-focused companies, between tactics and metrics. The methodology of Thomas Zweifel is clear and logical and will bring success. Implementing this will not only transform the organization to become more agile and future aware but also helps to get stakeholders involved. Therefore his book is a recommendation for both strategists and implementers and both management and employees at any organization, from established corporations and governmental organizations to smaller and younger companies in growth pains or decline.

Strategy-In-Action: Marrying Planning, People and Performance (Global Leader Series), Dr. Thomas D. Zweifel & Edward J. Borey

Driving purchase behaviour and customer loyalty

I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy shop and the mobile supermarket, that I as a little boy visited with my mum, or at today’s rapidly growing high tech brands that are disrupting the world. What value, what experience do they bring, to make customers buy, become engaging, become and become advocates.

Analysing the market, building the right strategy, AI driven predictive analytics to ensure success and executing on it. … Marketing for Customer & Business Value … Optimizing Marketing & Sales Performance ..

These are the topics that drive my curiosity, that I like to drive and that I want to share about on this marketing blog.