I have always been fascinated by what drives purchase behaviour and customer loyalty. Whether it was at the local dairy shop and the mobile supermarket, that I as a little boy visited with my mum, or at today’s rapidly growing high tech brands that are disrupting the world. What value, what experience do they bring, to make customers buy, become engaging, become and become advocates.

Analysing the market, building the right strategy, AI driven predictive analytics to ensure success and executing on it. … Marketing for Customer & Business Value … Optimizing Marketing & Sales Performance ..

These are the topics that drive my curiosity, that I like to drive and that I want to share about on this marketing blog.