The purpose of Marketing is to address client needs in a profitable way, by exchanging products for revenue and loyalty. Less fortunate people often do not have the means to provide for vital basic needs. Therefore Philip van den Berg sees it as a social duty to highlight selective humanitarian projects on his marketing blog.… Read more
In June 2019, Jake Silberg & James Manyika of the McKinsey Global Institute (MGI) published the essay ‘Tackling bias in artificial intelligence (and in humans)’ . In the below article, Philip van den Berg shares his experience with this phenomenon in Marketing and Market Intelligence. He shares some thoughts about reducing relative bias and the… Read more
Follow My Blog
Get new content delivered directly to your inbox.